Mistake #1: Thinking they need 'to wait'.
Truth Bomb
There’s never a “perfect time”. You have a brand. Are you in control of it?
While you continue to dabble or procrastinate on LinkedIn your competitors are going all in and thriving.
Mistake #2: I’m going to see what I can do for free first…
Truth Bomb
Podcasts, webinars, articles - free 'generic' content will only take you so far.
You've probably discovered that already. There is no one size fits all approach.
Mistake #3: I don’t have time for another social networking platform.
Truth Bomb
No matter what you do for a living, LinkedIn is the best place to grow your brand.
LinkedIn and social selling are a key part of the sales journey.
Get willing to embrace and be ahead of the curve.